Perceptually Seamless Targeted Advert Substitution for Broadcast TV
Making targeted advertising work in broadcast TV is a challenge. The Synapse TV system for Targeted Advertising runs on standard HbbTV receivers and provides seamless presentation of targeted adverts within broadcast content. Advert decisions can be made seconds before the advert break and the targeted adverts delivered live over the Internet. This removes the need for custom middleware or advance delivery of the adverts to be presented while enabling timely advert decisions.
The HbbTV application and supporting server-side functions, including integrations with advertising servers and the CDN, are supplied by Synapse TV. For IBC 2018 the complete demonstration includes: